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California Cryobank Introduces Celebrity Look-a-Likes™ for Sperm Donors

Wednesday, July 29, 2009

Los Angeles, CA (July 2009) - Interested in a sperm donor who resembles your favorite actor, athlete, or musician? California Cryobank (CCB), the nation's leading sperm bank, now offers a celebrity Donor-Look-a-LikesTM feature, which allows clients to view online photos of celebrities who resemble each of CCB's 275+ donors.

"The number one client question we get is 'Who does this donor look like?'" says Scott Brown, Communications Manager for California Cryobank. "We decided this would be a great way to give thorough and consistent answers. Clients love it. Donor Look-a-LikesTM has only been available for a week and our website traffic is up 50%."

It takes a lot more than famous looks to become a California Cryobank donor. Less than 1% of applicants make it through Cryobank's stringent donor screening process. Screening includes extensive genetic testing, regular blood tests, a three generation family medical history, and a sperm count/quality in the top 10-15% of the entire population. "We have extremely high standards," Brown explains. "Looking like a celebrity has nothing to do with the screening process. Finding Donor Look-a-LikesTM comes long after a donor has been fully qualified."

How accurate are the Donor Look-a-LikesTM? "We've had a team of employess working on the project for six months. Ultimately, we won't attach a celebrity to a donor unless we all agree on some level," Brown says. "Some donors have specific features that resemble their look-a-likes. Others have a more general resemblance, or have the same "type" of look. Our hope is that by comparing the 2-3 look-a-likes, a client will get a good overall sense of the donor's appearance."

There are two way to use the free CCB Donor Look-a-LikesTM  feature at www.cryobank.com. A standard search (i.e. - height, eye/hair color, ethnic origin, and education) provides a list of donors who will each have 2-3 celebrity donor look-a-likesTM  listed on their individual page. Users can also choose from an existing library of celebrities to generate a list of matching donors.

Dr. Cappy Rothman, co-founder of California Cryobank says, "Our primary goal since 1977 has been to help our clients grow their families by providing the world's safest and largest selection of donor sperm. The ability to personalize the donor selection process by offering information like Audio Interviews, Baby Photos, and Donor Look-a-LikesTM  is an added benefit we are happy and proud to provide."

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